Internationalization process theory suggest which person has the most impact on internationalization process of a small to medium enterprise (SME):

Question

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According to the internationalization process theory, the owner/founder has the most impact on the internationalization process of an SME because they are responsible for initiating and driving the internationalization process. They play a crucial role in deciding whether to enter foreign markets, selecting the target markets, and formulating the internationalization strategy. Exporters and investors can provide support and resources, but they do not have the same level of decision-making power as the owner/founder. HR manager, on the other hand, is responsible for managing the human resources of the company and does not have a direct impact on the internationalization process.

Internationalization Process Theory Suggest Which Person Has the Most Impact