The __________ of ERG theory holds that an already satisfied,lower-level need becomes reactivated and can influence behaviour when a higher-level need cannot be satisfied.
A)Frustration-regression principle.
B)Deficit principle.
C)Progression principle.
D)Law of effect.
E)Contingency principle.

Question

Quizplus · Accepted Answer

The Frustration-regression principle of ERG theory states that when a higher-level need cannot be satisfied, an already satisfied, lower-level need becomes reactivated and can influence behavior. This principle explains why sometimes individuals may go back to pursuing lower-level needs even if they had already satisfied them before, when they feel stuck or unable to satisfy a higher-level need.

The __________ of ERG Theory Holds That an Already Satisfied,lower-Level