Potential opportunities and threats can be in identified in the macro environment and the industry environment.

Question

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The macro environment consists of factors outside of the industry that can impact it, such as economic, political, and social trends. These factors can present both opportunities and threats for businesses. The industry environment includes factors specific to the industry, such as competitors, customers, suppliers, and regulations, which can also present opportunities and threats. Therefore, businesses need to monitor both environments to identify potential opportunities and threats.

Potential Opportunities and Threats Can Be in Identified in the Macro