The BCG Matrix analyzes business opportunities according to market growth rate and share.

Name: The BCG Matrix analyzes business opportunities according to market growth rate and share.
Brand: Quizplus
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The BCG Matrix, also known as the Growth-Share Matrix, is a tool used for analyzing business opportunities based on market growth rate and relative market share. It categorizes a company's business units or products into four categories: stars, cash cows, question marks, and dogs.

The BCG Matrix Analyzes Business Opportunities According to Market Growth