McDonald's executives implemented a strategy called "Plan to Win" by adding wireless Internet to restaurants and changing the decor and seating to encourage more of a "coffee house" atmosphere in order to compete with Starbucks and Tim Hortons.McDonald implemented what type of strategy?

Question

Quizplus · Accepted Answer

The strategy implemented by McDonald's to add wireless Internet and change the decor and seating to encourage a "coffee house" atmosphere in order to compete with Starbucks and Tim Hortons is an example of a turnaround strategy. A turnaround strategy involves making significant changes to a company's operations, often in response to a crisis or competitive threat.

McDonald's Executives Implemented a Strategy Called "Plan to Win" by Adding