B2C strategies involve the use of ______________ and ________________ to link organizations vertically with members of their supply chains.

Question

Quizplus · Accepted Answer

B2C (business-to-consumer) strategies are focused on linking organizations with their customers. Therefore, the use of information technology (IT) and web portals is essential to facilitate communication, transactions, and the exchange of information between an organization and its customers. B2B (business-to-business) and e-business are more relevant to B2B strategies, which are focused on linking organizations with their suppliers and partners in the supply chain.

B2C Strategies Involve the Use of ______________ and ________________ to Link

B2C Strategies Involve the Use of and __ to Link