Joint ventures and franchising are direct investment strategies for conducting international business.

Question

Quizplus · Accepted Answer

Joint ventures involve a partnership between entities to undertake a specific business project, while franchising involves a business (franchisor) granting another (franchisee) the right to use its trademark or business model. Direct investment refers to a company directly investing in facilities to produce or market a product in a foreign country, such as through foreign subsidiaries, which is different from the partnership or licensing nature of joint ventures and franchising.

Joint Ventures and Franchising Are Direct Investment Strategies for Conducting