Competitive advantage is a core competency that sets an organization apart from its competitors and gives it an advantage over them in the marketplace.

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Competitive advantage is defined as a unique advantage that a company possesses over its competitors that allows it to generate greater sales or margins and/or retain more customers than its competition. This advantage can come from a variety of sources such as patents, pricing strategies, superior customer service, brand reputation, or unique technology.

Competitive Advantage Is a Core Competency That Sets an Organization