Scenario C.Gabriel,chief executive officer of Chesapeake Financial Inc. ,sends a memo to his vice presidents regarding new procedures for annual performance reviews.The vice presidents meet informally to discuss the new procedures.When the new procedures are announced to the other employees,they form feedback teams,and these teams draft memos providing feedback to the vice presidents and Gabriel regarding the advantages,disadvantages,and potential problems with the new procedures.
-The original memo sent by Gabriel to his vice presidents is an example of ________ communication.
A)downward
B)nonverbal
C)horizontal
D)grapevine
E)informal

Question

Quizplus · Accepted Answer

The memo sent by Gabriel to his vice presidents is an example of downward communication because it is flowing from the top of the organizational hierarchy (CEO) to the lower level (VPs).