Cameron wants to improve her customer service department by using information technologies to create two-way conversations with customers to gain more knowledge of their wants and preferences. Cameron wants to institute ________ management.

Question

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Customer relationship management (CRM) focuses on building and maintaining strong relationships with customers through the use of technology and data analysis. By using CRM, a company can gain insights into customer behavior and preferences, allowing for personalized communication and targeted marketing efforts. In this scenario, Cameron specifically wants to use information technologies to create two-way conversations with customers, which aligns with the goals of CRM.

Cameron Wants to Improve Her Customer Service Department by Using