A company that seeks to revolutionize key organizational systems and processes by thinking like the customer is applying the concept known as

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Reengineering is a concept that involves analyzing and redesigning key organizational systems and processes to achieve significant improvements in performance, often by thinking like the customer. This approach involves questioning existing assumptions and traditional ways of doing things in order to identify new and better ways to achieve organizational goals.

A Company That Seeks to Revolutionize Key Organizational Systems and Processes