Athletic Pursuits specializes in sporting equipment. Recently, it has decided to add to its business units by opening a steakhouse near a convention center. This strategy is an example of

Question

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Athletic Pursuits is diversifying into a completely unrelated business (from sporting equipment to a steakhouse), which is an example of conglomerate diversification. This strategy involves expanding into areas that are not linked to the company's current operations or markets.

Athletic Pursuits Specializes in Sporting Equipment