Scenario B: Love Your Home is a housewares manufacturing company.The company's basic purpose is "to be the place where everyone wants to shop." The management states that the company's long-term strategic intent is "to build an empire in the housewares industry,setting the trend for people to have fashionable and affordable household goods,easily available,wherever they may be."
-In Scenario B,Love Your Home's long-term intent-to build an empire in the housewares industry,setting the trend for people to have fashionable and affordable household goods,easily available,wherever they may be-is an example of a(n)

Question

Quizplus · Accepted Answer

Love Your Home's long-term strategic intent is a strategic vision, as it outlines the company's desired future state and sets a direction for achieving it. A mission statement typically outlines the company's fundamental purpose and values, while a business definition explains what the company does and who its customers are. Tactical goals and operational goals are more specific and short-term than a strategic vision.

Scenario B: Love Your Home Is a Housewares Manufacturing Company