Szandór is a small business owner who thinks it is more important to spend money on marketing his current product line than to invest in research to develop new products.Which psychological bias is Szandór displaying?
A)framing effects
B)discounting the future
C)illusion of control
D)affective conflict
E)cognitive conflict

Question

Quizplus · Accepted Answer

Szandór is displaying the bias of discounting the future by prioritizing short-term gain (marketing current product line) over long-term growth (developing new products through research).

Szandór Is a Small Business Owner Who Thinks It Is