During a crisis that involved a toxic spill,the executives of Grenier Chemical were straightforward in sharing the bad news with the public and providing daily updates on the containment and cleanup process.What is the likely long-lasting effect of this communication strategy?
A)a loss of respect for the company
B)a gain of credibility for the company
C)an increase of anger against the company
D)a decrease of trust in the company
E)an increase in the company's legal liability

Question

Quizplus · Accepted Answer

By being forthcoming and providing regular updates, Grenier Chemical demonstrated transparency, responsibility, and concern for public safety. This kind of communication strategy helps to build trust with the public and protects the company's reputation. Therefore, the likely long-lasting effect of this communication strategy is a gain of credibility for the company.

During a Crisis That Involved a Toxic Spill,the Executives of Grenier