Swann Brothers Chocolatiers is a new company that makes specialty,gourmet confections and markets to upscale restaurants and the general public,particularly hip,young people with money to spend on luxuries.They need to find a location for their new shop and kitchen.The real estate agent they have contracted shows them several available commercial spaces in the area.Given their goals,if they are optimizing their decision,which of the following represents their best choice?
A)a former nail salon in a trendy neighborhood recently voted "most walkable"
B)a former candy store with a small prep area in a busy,discount outlet mall
C)a former shoe store in a strip mall with lots of drive-by visibility but little walk-by traffic
D)a former restaurant two doors down from a competitor,Herrmann's Confectioner's
E)a former café in a historic building surrounded by trendy restaurants and chic boutiques

Question

Quizplus · Accepted Answer

Given the target market of upscale restaurants and hip young people, a location in a trendy neighborhood surrounded by other restaurants and boutique shops would be the best option. The former café in a historic building provides a desirable atmosphere and is likely to attract the target demographic. Additionally, being located near other restaurants may actually benefit their business by increasing foot traffic and creating a destination spot for foodies.

Swann Brothers Chocolatiers Is a New Company That Makes Specialty,gourmet