The immediate environment surrounding a firm is known as its
A)macroenvironment.
B)demographic environment.
C)competitive environment.
D)internal environment.
E)economic environment.

Question

Quizplus · Accepted Answer

The immediate environment surrounding a firm is known as its competitive environment, which includes the other firms competing for the same customers and resources. The macroenvironment includes broader societal forces such as political, economic, and cultural factors. The demographic environment focuses on factors such as age, income, and ethnicity of a population. The internal environment includes factors specific to the firm, such as its employees and management. The economic environment includes factors such as inflation rates and currency exchange rates.

The Immediate Environment Surrounding a Firm Is Known as Its