________ costs are fixed costs buyers face if they change suppliers.
A)Changing
B)Switching
C)Renewable
D)Exchange
E)Sunk

Question

Quizplus · Accepted Answer

Switching costs refer to the expenses that a customer incurs when changing suppliers or brands. These costs may be in the form of time, money or effort required to find, evaluate and test a new supplier. Switching costs are considered fixed as they do not vary with the quantity of goods purchased or service used.

________ Costs Are Fixed Costs Buyers Face If They Change