The managers at Green Thumb Gardening Tools engage in an annual organizational assessment, trying to predict industry changes as well as possible opportunities and threats. They look at issues, such as who their competitors are, current entry barriers, and what substitutes exist for their products. This assessment is called
A)scenario development.
B)forecasting.
C)benchmarking.
D)environmental scanning.
E)strategic maneuvering.

Question

Quizplus · Accepted Answer

The activity described is known as environmental scanning, which involves analyzing the external environment to identify potential opportunities and threats that may impact the organization. It is an important component of strategic planning and helps organizations stay ahead of changes in the industry or market.

The Managers at Green Thumb Gardening Tools Engage in an Annual