When a brand advertises its products as being superior to that of its competitors, it is demonstrating
A)competitive aggression.
B)competitive pacification.
C)benchmarking.
D)political action.
E)cooptation.

Question

Quizplus · Accepted Answer

Advertising products as superior to competitors is a form of competitive aggression, as the brand is directly challenging and attempting to surpass its rivals. Competitive pacification, on the other hand, involves reducing competition through collaboration or merging with rivals. Benchmarking refers to measuring performance against industry standards, while political action and cooptation are unrelated to this scenario.

When a Brand Advertises Its Products as Being Superior to That