Before starring in Iron Man, Robert Downey Jr. had played in many movies with first-weekend box office revenues averaging about $5 million. Iron Man earned $102 million in its first weekend. The success of Iron Man ________ the opportunity cost of hiring Robert Downey Jr. and ________ the marginal benefit to movie producers of hiring him.

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The success of Iron Man increases the opportunity cost of hiring Robert Downey Jr. because now his demand and value have gone up, and therefore movie producers would have to pay a higher price to hire him. At the same time, the success of Iron Man also increases the marginal benefit to movie producers of hiring him because they can expect a higher box office revenue with him as the lead actor.

Before Starring in Iron Man, Robert Downey Jr