James,a citizen of Country A,joins a firm in Country B.He soon learns that a particular hand gesture commonly used at home is offensive to the natives of Country B.Yet,he continues to use these gestures because he does not have much regard for Country B's culture.This can be regarded as an example of _____.
A) passive listening
B) ethnocentrism
C) persuasive speaking
D) active listening
E) polycentrism

Question

Quizplus · Accepted Answer

Ethnocentrism refers to the tendency to view one's own culture as superior to others and to judge the behavior of people from other cultures based on one's own cultural norms. James' disregard for the cultural norms of Country B and his insistence on using a hand gesture that is offensive to the locals despite knowing better can be seen as an example of ethnocentrism.

James,a Citizen of Country A,joins a Firm in Country B