The ___ of ERG theory holds that an already satisfied, lower-level need becomes reactivated and can influence behaviour when a higher-level need cannot be satisfied. A) frustration-regression principle B) deficit principle C) progression principle D) law of effect E) contingency principle

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The frustration-regression principle of ERG theory states that when a higher-level need cannot be satisfied, an already satisfied lower-level need becomes reactivated and can influence behavior. This is because an individual may regress to a lower level need that they have already satisfied in order to find relief from the frustration of an unsatisfied higher-level need.

The ___ of ERG Theory Holds That an Already Satisfied