Hipster Juices Co., well-known for its fruit juices with catchy names, has recently signed an agreement with Cozy Books Ltd. According to this agreement, Hipster Juices Co. has an outlet at each Cozy store. This agreement has led to an increase in profits for both the companies as sales of both have increased. This is an example of a ___.
A) boundaryless organization
B) joint venture
C) cross-functional team
D) strategic alliance
E) cooperative structure

Question

Quizplus · Accepted Answer

The given scenario represents a strategic alliance, which is a cooperative agreement between two or more companies to work together in a mutually beneficial partnership. Both companies have come together to increase their sales and profits through this agreement, and each company's core competency is utilized to leverage the benefits. Thus, option D is the correct answer.