Functional strategy addresses the question: "How are we going to compete for customers within this industry and market?"

Question

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Functional strategy is concerned with how each part of the business is organized to deliver the corporate and business-unit level strategies in terms of resources, processes, and people. The question "How are we going to compete for customers within this industry and market?" is typically addressed by the business level strategy.

Functional Strategy Addresses the Question: "How Are We Going to Compete