From the perspective of Porter's five forces model, an attractive industry is one in which intense rivalry already exists among competitors, there are substantial threats in terms of new competitors and substitute products, and suppliers and buyers are very powerful in bargaining over prices and quality.

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An attractive industry, according to Porter's five forces model, is one in which rivalry among competitors is moderate, threats of new entrants and substitutes are low, and suppliers and buyers have limited bargaining power.

From the Perspective of Porter's Five Forces Model, an Attractive