"You can compete on price, or you can compete on product, but you can't compete on both," is a marketer's statement that Porter believes is generally true.

Question

Quizplus · Accepted Answer

Porter's strategy theory emphasizes that companies need to choose one of the three generic strategies- cost leadership, differentiation, or focus - to be successful. A company can't excel at both cost leadership and differentiation because these strategies often require conflicting actions. Therefore, the statement "You can compete on price, or you can compete on product, but you can't compete on both," is generally true.

"You Can Compete on Price, or You Can Compete on Product