Healthy Home Inc. is a newly established organization which manufactures home appliances. The company is in the process of selecting the locations for its production facilities and an appropriate manufacturing technology. This information indicates that the company is developing its ___ strategy.

Question

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The company is in the process of selecting the locations for its production facilities and an appropriate manufacturing technology, indicating it is developing its business-level strategy. This involves making decisions about how to compete in a specific industry or market segment. Contingency strategy is focused on preparing responses to unexpected events, competitive strategy is focused on how to gain a competitive advantage over rivals, marketing strategy is focused on promoting and positioning products, and tactical strategy is focused on short-term plans to achieve specific objectives.