Enigma Breweries, a distillery company, bought Suave Clothing, a premium men's fashion boutique chain. By entering a different business area, Enigma Breweries plans to grow and expand its business and profits. Which type of growth strategy has Enigma Breweries adopted?
A) growth through concentration
B) growth through diversification
C) market development strategy
D) market penetration strategy
E) product development strategy
Correct Answer:
Verified
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A) Backward
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