Maria, a marketing manager at Kurt Consulting, predicts a 15% drop in the sales of their premium packages. She used correlation and regression analyses of previous years' sales records to arrive at the conclusion. Maria is using _____.
A) contingency planning
B) qualitative forecasting
C) quantitative forecasting
D) internal benchmarking
E) external benchmarking

Question

Quizplus · Accepted Answer

Maria is using quantitative forecasting by using correlation and regression analyses of previous years' sales records to make predictions about future sales.

Maria, a Marketing Manager at Kurt Consulting, Predicts a 15