The tendency to increase effort and perhaps apply more resources to pursue a course of action that is not working is known as ___. A) cost-benefit impact B) heuristics C) escalating commitment D) escalating cost impact E) satisficing

Question

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Escalating commitment is the tendency to continue investing resources, even when the evidence clearly suggests that the initial decision was incorrect. Rather than cutting losses and changing course, individuals or organizations become committed to the initial decision and try to make it work despite mounting evidence that it will not succeed. This can lead to a "sunk cost fallacy" in which individuals or organizations feel that they have already invested too much to quit now.

The Tendency to Increase Effort and Perhaps Apply More Resources