Which of the following examples illustrates a firm that has achieved competitive advantage through costs?
A) a firm that uses patented technology to deliver goods and services to customers on time
B) a firm's ability to adjust and adapt to different demographic segments and satisfy their needs
C) a firm that invests only a small amount on promotion and maximizes profits by charging low prices
D) a firm's technology that creates high quality products and services
E) a firm that specializes in developing timely new products

Question

Quizplus · Accepted Answer

The firm that invests only a small amount on promotion and maximizes profits by charging low prices is an example of achieving competitive advantage through costs, as they are able to offer lower prices than their competitors and still maintain profitability.

Which of the Following Examples Illustrates a Firm That Has