The R&D department of Meredith Inc., a tire manufacturer, discovers a new material to be used as an alternative to rubber that brings down the manufacturing costs. This allows the company to offer its products at a price lower than the market price. The newly discovered material is the company's

Question

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The newly discovered material is a competitive advantage for the company as it allows them to offer their products at a lower price than their competitors. A disruptive innovation would involve a significant shift in the industry and market, which is not the case here. Natural capital and environmental capital refer to natural resources and the environment, respectively, and are not applicable in this scenario. Competitive environment refers to the market and industry conditions and not the company's specific advantage.

The R&D Department of Meredith Inc