For a limited time,Taco Rocket is thinking of coming out with a new Fifth Degree Burrito that is so hot it 'burns a hole in the plate'.Catering to the small segment of the market that likes super-hot food is an example of a ________.
A)long-term strategy
B)focus strategy
C)differentiation strategy
D)cost leadership strategy

Question

Quizplus · Accepted Answer

A focus strategy targets a specific market segment, in this case, the small segment that prefers super-hot food.

For a Limited Time,Taco Rocket Is Thinking of Coming Out