John Chambers,CEO of Cisco Systems,listens to voice mails forwarded to him from dissatisfied customers because he wants to ________.
A)gage the way the company's strategy is perceived by customers
B)segment customers according to their demographics
C)identify non-responsive customer care staff
D)argue with dissatisfied customers and try to convince them that they are wrong

Question

Quizplus · Accepted Answer

By listening to voice mails from dissatisfied customers, John Chambers can get an idea of how customers perceive the company's strategy and what changes may need to be made to improve customer satisfaction. This can help him make strategic decisions for the company.

John Chambers,CEO of Cisco Systems,listens to Voice Mails Forwarded to Him