Which of the following statements about Disney's yield management system is true?
A) The system enables Disney to implement a variable pricing strategy.
B) The system relies on analyzing historical data of customer preferences.
C) An interactive seating map accompanies the YMS.
D) All of these options

Question

Quizplus · Accepted Answer

Disney's yield management system enables the company to implement a variable pricing strategy based on real-time demand. The system relies on analyzing both historical data and current demand to continuously adjust prices. An interactive seating map is also a component of the YMS, allowing customers to select their preferred seats and see the corresponding prices.

Which of the Following Statements About Disney's Yield Management System