Banner advertising:
A) is sent directly to potential customers via e-mail.
B) forces customers to click on an ad to get more information.
C) holds limited value because it cannot be customized to the target audience.
D) is another name for pop-up advertising.

Question

Quizplus · Accepted Answer

Banner advertising refers to online ads that are displayed on various websites and are clickable, taking a potential customer directly to the advertiser's website for more information. It is not sent directly to customers via email (option A) and is not the same as pop-up advertising (option D). While banner advertising may not be customized to the same degree as some other forms of digital advertising, it can still be targeted to specific audiences based on factors such as demographics, location, and browsing history.

Banner Advertising