Privacy advocates prefer the opt-in model of informed consent as it permits the company to collect personal information until the customer specifically requests that the data not be collected.

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Privacy advocates prefer the opt-out model of informed consent, where companies cannot collect personal information unless the customer explicitly grants permission. The opt-in model would require customers to take proactive steps to prevent data collection, which may be burdensome and not always feasible.

Privacy Advocates Prefer the Opt-In Model of Informed Consent as It