___________ marketing asks consumers to voluntarily accept online advertising and e-mail.
A) Permission
B) Requested
C) Viral
D) Voluntary

Question

Quizplus · Accepted Answer

Permission marketing is a type of marketing in which companies ask for the consumer's permission to receive advertising and promotional materials. The consumer has control over the information received and can opt-in or opt-out of receiving communications from the company. This approach to marketing is seen as more respectful of the consumer's privacy and is more likely to result in higher engagement and conversions.

___________ Marketing Asks Consumers to Voluntarily Accept Online Advertising and E-Mail