Companies are utilizing social computing tools to obtain feedback from customers. This trend is referred to as ______________ marketing.
A) Blog
B) Conversational
C) Native
D) Viral

Question

Quizplus · Accepted Answer

Conversational marketing is a trend in which companies use social computing tools to engage customers in two-way communication, gather feedback, and build lasting relationships. It is a way for companies to humanize their brand and foster customer loyalty. Blog marketing refers specifically to using blogs as a marketing tool, native marketing refers to advertising that is seamlessly integrated into a platform, and viral marketing refers to marketing that spreads quickly and organically through word of mouth or social sharing.

Companies Are Utilizing Social Computing Tools to Obtain Feedback from Customers