The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as _______________.
A) Competitive intelligence
B) Competitive marketing
C) Social intelligence
D) Social marketing

Question

Quizplus · Accepted Answer

The process described involves monitoring, collection, and analysis of social data, which is the domain of social intelligence. Competitive intelligence, while related, is specifically focused on intelligence gathering and analysis related to competitors. Competitive marketing is a term often used to describe strategies aimed at gaining market share from competitors, but it doesn't encompass the full process described. Social marketing involves the use of marketing techniques to promote social causes or ideas, which is not directly related to the description given.

The Monitoring, Collection, and Analysis of Socially Generated Data, and the Resultant