Esurance frequently uses the business practice of ___________ to get customers to add towing to their policies.
A) Bundling
B) Cross-selling
C) Grouping
D) Upselling

Question

Quizplus · Accepted Answer

Esurance is using upselling to encourage customers to add towing to their policies. Upselling refers to convincing customers to purchase additional products or services beyond what they initially intended to buy. In this case, Esurance is trying to get customers to add towing to their policy, which is an additional service beyond the primary insurance coverage.

Esurance Frequently Uses the Business Practice of ___________ to Get