Loyalty programs reduce _________.
A) Buyer power
B) Entry barriers
C) Substitute products
D) Supplier power

Question

Quizplus · Accepted Answer

Loyalty programs give customers incentives to remain loyal to a company, reducing their power to easily switch to a competitor. This decreases their bargaining power and increases the company's power by creating a pool of loyal customers who are more likely to continue purchasing from the company.

Loyalty Programs Reduce _________