"I am better because I am different" is a strategy for ___________.
A) Cost leadership
B) Customer oriented
C) Differentiation
D) Innovation
E) Operational effectiveness

Question

Quizplus · Accepted Answer

"I am better because I am different" is a key principle of differentiation strategy. This strategy aims to create unique products or services that stand out in the market and offer added value to the customer, allowing a company to charge a premium price. By emphasizing their uniqueness, companies can attract customers who are willing to pay more for something special or customized, rather than competing on price alone like in cost leadership strategy or operational effectiveness strategy. Innovation can be a part of differentiation strategy as it helps companies to create new products or services that stand out, but it is not the main principle of this strategy.

"I Am Better Because I Am Different" Is a Strategy