Scenario - The Lynnette Company
The Lynette Company was founded in 1982 by Solomon and Andrea Lynette.It is currently based in Jakarta,Indonesia and plans to remain in the region due to the potential for continued market growth.The company provides modern office equipment to customers throughout Southeast Asia and has watched a steady rise in need for its products.
Last year,Lynette grossed over five million dollars in sales.It anticipates gross sales to more than double this year.The Lynette Company is pleased by the ample supply of workers from the local region available to help the company.The owners realize this area of the world has the potential to become an important global market.
-Which one of the following would most likely set guidelines for the Lynette Company to follow as it conducts its business in Southeast Asia?

Question

Quizplus · Accepted Answer

ASEAN (Association of Southeast Asian Nations) is a regional intergovernmental organization that promotes economic, political, and social cooperation among its member countries in Southeast Asia. As the Lynette Company operates in Southeast Asia, ASEAN would be the most appropriate organization to provide guidelines for conducting business in the region. The other options, such as the European Union, NAFTA, ASC, and MERCOSUR, are focused on different regions and do not have the same relevance to the Lynnette Company's operations.

Scenario - the Lynnette Company