The step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge its reaction is called _____.

Question

Quizplus · Accepted Answer

Concept testing is the step in the new-product development process where the new product idea is presented to a small sample of the international market to gauge its reaction. It helps the business to identify potential issues with the product and make necessary adjustments before launching it in the market. A global product refers to a standardized product that can be offered worldwide with minimal modifications. Business analysis involves evaluating the market potential of the product, whereas product development refers to creating a prototype of the product. Vertical publication is not a term related to the new-product development process.

The Step in the New-Product Development Process in Which the New