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Scenario - Bridgemont Industries

Question 42

Multiple Choice

Scenario - Bridgemont Industries
Bridgemont Industries has operated on a global basis for over fifty years.It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.In fact,the company is to receive a global award for its products and customer service expertise in the coming year.
Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it.
-Distribution of its products has never been a problem for Bridgemont Industries.Which one of the following is a distribution method that is least likely to be used by Bridgemont?


A) Use of an indirect strategy of distribution
B) Use distribution channels already in place in the foreign marketplace
C) Use an agent
D) Enlist the services of a foreign distributor
E) Use local government distribution systems

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