Scenario - Bridgemont Industries
Bridgemont Industries has operated on a global basis for over fifty years.It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.In fact,the company is to receive a global award for its products and customer service expertise in the coming year.
Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it.
-Distribution of its products has never been a problem for Bridgemont Industries.Which one of the following is a distribution method that is least likely to be used by Bridgemont?
A) Use of an indirect strategy of distribution
B) Use distribution channels already in place in the foreign marketplace
C) Use an agent
D) Enlist the services of a foreign distributor
E) Use local government distribution systems
Correct Answer:
Verified
Q37: _ refers to a price in a
Q38: There are three major markets within each
Q39: What is the last step in the
Q40: The _ market includes companies that purchase
Q41: _ refers to aspect of customer service
Q43: _ is the total number of units
Q44: Shipping products to overseas markets in various-sized
Q45: Which is the most focused of advertising
Q46: _ refers to stories about a company,its
Q47: International shipments using different modes of transportation
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