Scenario - Atlantic Camera & Film Company
The Atlantic Camera & Film Company has been in operation since the early 1970s.Since its inception in Detroit,Michigan,this company has risen to hold the 35 th spot in the industry.Its reputation for excellent service and exemplary products has gained this company international recognition.Atlantic currently sells over two hundred product per week to customers from foreign nations.
Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace.They realize this is a golden opportunity to move the company upward in ranking within the industry.While the company will maintain production within the boundaries of the United States,it plans to establish four distribution centers located around the world for its products.The plans include building a distribution site in South America,Europe,Asia,and the Middle East.
-The Atlantic Camera & Film Company realizes it has many challenges to face while undertaking its international plan for growth.Which one of the following would be least likely to require the company to adapt to differences in the foreign market arena?

Question

Quizplus · Accepted Answer

Option D, a standardization strategy to be used by the company, would require the company to maintain uniformity in its products and services across all countries. This means that the company's products and services would be identical in all countries, thereby reducing the need for adaptation to differences in the market. The other options (A, B, C, and E) require the company to adapt to cultural, societal, and technological differences in foreign markets, thereby making them more likely to require adaptation.