Scenario - Atlantic Camera & Film Company
The Atlantic Camera & Film Company has been in operation since the early 1970s.Since its inception in Detroit,Michigan,this company has risen to hold the 35 th spot in the industry.Its reputation for excellent service and exemplary products has gained this company international recognition.Atlantic currently sells over two hundred product per week to customers from foreign nations.
Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace.They realize this is a golden opportunity to move the company upward in ranking within the industry.While the company will maintain production within the boundaries of the United States,it plans to establish four distribution centers located around the world for its products.The plans include building a distribution site in South America,Europe,Asia,and the Middle East.
-Operations in foreign markets are new to the Atlantic Camera & Film Company.While they have made sales within these markets before,the company has never had distribution points located within foreign borders.Which one of the following is least likely to be of high concern to the company as it begins this new endeavor?

Question

Quizplus · Accepted Answer

Discussing the endeavor with the World Trade Organization (WTO) is least likely to be of high concern for Atlantic Camera & Film Company as it expands its operations internationally. The WTO deals with the global rules of trade between nations; however, the company's immediate concerns would more directly involve understanding the markets, demographics, and income levels in the areas where they plan to establish distribution centers, rather than engaging with the WTO.