Scenario - Atlantic Camera & Film Company
The Atlantic Camera & Film Company has been in operation since the early 1970s.Since its inception in Detroit,Michigan,this company has risen to hold the 35 th spot in the industry.Its reputation for excellent service and exemplary products has gained this company international recognition.Atlantic currently sells over two hundred product per week to customers from foreign nations.
Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace.They realize this is a golden opportunity to move the company upward in ranking within the industry.While the company will maintain production within the boundaries of the United States,it plans to establish four distribution centers located around the world for its products.The plans include building a distribution site in South America,Europe,Asia,and the Middle East.
-Atlantic is striving to be as successful as possible within the foreign marketplace.All of the following are options for the company to use in making product sales except which one?

Question

Quizplus · Accepted Answer

Waiting for the market to adapt to the products offered is not a viable option as it may take a long time for the market to adapt or may never happen. The company should consider modifying or designing new products to suit the needs and preferences of different countries. A new globally suited product can also be designed to cater to the needs of multiple countries. However, waiting for the market to adapt is not a proactive solution.